Mint Velvet started with passion and a desire by three friends and working mothers (Liz Houghton, Jane Rawlings and Lisa Agar-Rea) who identified their own needs and desires to wear the trends in a relaxed way, to be fashionable, but not feel hampered by it, and for luxury without the matching price tag.
They set to design a collection which was contemporary, stylish with an everyday feel, and perfect for the modern woman who wants a nod to fashion in a carefree way. MV call it relaxed glamour – easy, effortless style. And, they have recently opened their newest boutique in Morpeth, bringing their relaxed glamour collections right to your doorstep!
Mint Velvet curates the ultimate wardrobe to provide stress-free dressing by taking the trends and relaxing them whilst adding tiny details to give each piece a contemporary edge. The collections keep in mind practicality so, that even on the busiest of days, you will look effortlessly stylish.
Their gorgeous Hygge range (pronounced heu-gah) is inspired by Liz’s (MV’s founder) trip to Copenhagen where she discovered the Dane’s Hygge way of life. Liz fell in love with the Scandi simplicity, and so the Hygge collection was born.
The collection is packed full of super soft knits, sumptuous layering pieces and cosy cold weather accessories – perfect for those tucked in winter nights, featuring luxe slippers and gowns, cashmere knits and cable knit cardis and luxurious lounge-wear detailed with lace, faux fur and brushed cotton. Complete the Hygge experience by snuggling down in chunky socks and lighting an essential oil Hygge candle. Hand picking the softest yarns, cosiest cuts and most tactile textures, the Hygge collection will give you a relaxing and much deserved hug, and is worth staying in, and snuggled up, for.
The brand has also included a curated edit of other brands to complement the different elements that the collection follows – Hygge REVIVE, Hygge RELAX, and Hygge HOME. This includes handcrafted body brushes from Iris Hantverk, bath products by L.A Bruket, Cashmere and Wool care products by The Laundress and Christmas spice chocolate by the Coco Chocolatier.
Their latest collection, Wilderness, is Scandi and Nordic log-cabin weekend-chic at its finest! Shades of pale mocha and creams with a soft raspberry highlight pack with blue denim for an authentic casual feel. Texture is as always key with new lofty knit stitches, yarns, tassel and pompom trims.
“We believe shopping should be easy and enjoyable, so we put our hearts and souls into MV to ensure that we continue to be a brand that you love as much as we do.” (Liz, MV Founder)
Looking for something special for the up and coming Christmas party season? Mint Velvet has also created the perfect party wear collection, bursting with sparkle and sophistication.
Footwear? Simply choose from their stylish trainers or elegant heels to switch it up from day to night (available in size 3 – 8).
Above and beyond the fashion, Mint Velvet have a wide range of homeware items (ranging from candles, books, and beauty products) as well as a dedicated online Magazine which features content ranging from interviews with inspiring women, celebrity chef recipes, and wholesome reads hot off the shelf and style star focused edits. Everything you need to embrace the relaxed glamour way of life in one place.
Mint Velvet also run their business with sensitivity to the world, and launched their MV Giving initiative back in 2015, where they are committed to supporting the causes that they are most passionate about, and have partnered with worthy charities; Women for Women International, The Dogs Trust, Will Houghton Foundation and The Woodland Trust.
Unit 5a, Sanderson Arcade, Morpeth, Northumberland, NE61 1NS. Tel: 01670 505808